Listening to things and events — starting MoNote
There are many timeless designs and products in the world. When we encounter such things, which seem to deepen with age, we sometimes find ourselves “listening” to them, and in doing so, perceiving and sensing the “universality” and “refinement” that resides within.
(The photo shows flax—the plant from which linen is made—just sprouting.)
At weavearth, product planning begins with “looking at the raw materials (crops).” Then we examine the yarn, work to optimize the weaving design, and consider the processing and finishing—the “cooking method” of the fabric. From this process we listen for the material’s own voice: “I want to become like this,” “I wish to be treated this way.” From that, the image of the final design is drawn, and gradually shaped into a tangible product.
Each product begins with weavearth’s message and story, but once passed on to our customers, it becomes part of their daily lives, growing in their hands and spinning new stories. This is the narrative—the story of “We”—that weavearth hopes to create.
In the past, linen and hemp fabrics were passed down and used for generations, and in the end returned to the soil. If our products can become long-term partners for our customers, then telling and clarifying the “story that continues to be spun” is very important. And perhaps, somewhere, that story may inspire someone else’s new creation.
Thus we began to make notes of “listening to things and events.” These product notes—Mono+Note, or MoNote (the sound of things)—are written for each product.
(Daitoh)
